Autores

Harald Moe has worked in senior marketing and sales positions for over 30 years. Today he works in business development and communications, with a constant focus on satisfying customers’ needs and solving their problems.
Harald has been running an advertising agency specializing in food and drink for ten years. He was also involved in the start-up of Sweden's first action marketing agency.
Some of the major companies and brands which Harald has worked with include Coca Cola, Nestlé, SC Johnson, Microsoft, Fujitsu, BP, Arla Foods, Wine & Spirits and ICA.
In writing this book, Harald collaborated with Lennart Grahn, who is an advertising consultant and copywriter. Lennart has worked with some of the largest advertising agencies in Sweden and is now a freelance copywriter. He is also a successful musician.